
May 23, 2007
http://www.minonline.com/frontlines/businesscasual/

But perhaps more impressive than the celebrity quotient within the four hallowed walls is Gotham/Hampton's social ubiquity, given the group's ability to host multiple parties every week, to great effect. How do they do it? "It's all about vertical integration," says CEO of Niche Media - Gotham's publisher - and party maestro. "It's knowing what our consumers want."

Apparently, their consumers want to party, and party they will - thrice weekly, if Binn has anything to do with it. We'll see you again on Wednesday night...and this Saturday in Southhampton for the annual Memorial Day Hamptons summer kickoff party.

Photos: Top Left (left to right) Binn, Niche Media Group Publisher Lori Burgess, and Spacey; Right (left to right) Spacey, Christine Kenny of Trump Vodka, Binn, Ricky Sitomar, CEO of Bluestar Jets; Bottom (left to right) Daniel Polony, Jessica Foreman, Marissa Long, Tiffany Evonju and Kristen Maxwell

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